If you prefer to creatively contribute in the design process of your company logo or other brand assets, this can be a helpful RESOURCE.
As is true for creating anything of QUALITY, you have to consider the originality and purpose of the desirable outcome. For creating brand assets, you want to STAND OUT DIFFERENTLY in the market place, hopefully as meaningfully different to your prospects.
Work your magic and collaborate with other like-minded innovative thinkers!
FLEX IP COUNSEL
https://www.customlogoshop.com/how-to-write-a-logo-design-brief-in-10-simple-steps