(A) Do you want your business to be memorable or forgettable?
(B) Do you want your business to be clear or confused with another business?
(C) Do you want your business to attract or repel your most desirable prospects?
We can’t be everything to everybody.
As a business owner, you MUST decide the type of impact that you wish to make through your business.
GOOD NEWS ... YOUR BRAND is ENTIRELY under YOUR CONTROL!
Significant improvements can be achieved only after gaining AWARENESS. I highly recommend a comprehensive review of your "brand assets" and "brand communications" (“BRAND AUDITING”) as a first step in optimizing your brand performance.
Being “off target” is common for businesses at the startup stage because there are many uncertainties. Branding is an evolving process of continuous refinement. You are never really "done."
STEP 1: "BRAND AUDITING" OF YOUR CURRENT BRAND
STEP 2: IDENTIFICATION OF YOUR "UNIQUE VALUE PROPOSITION"
STEP 3: CREATION OF YOUR NEW "BRAND ASSETS"
(a) You will receive AN OBJECTIVE PERSPECTIVE of your brand from A BROADER PERSPECTIVE than what you are currently perceiving and conceiving.
(b) You will receive PROFESSIONAL GUIDANCE & STRATEGY for articulating YOUR UNIQUE VALUE PROPOSITION for your prospects.
(c) You will receive CONCEPTS FOR YOUR NEW BRAND ASSETS co-created and crafted by professionals.