My unique value proposition is that I share my perspective and experience as an experienced intellectual property attorney to small business owners who may not be aware of different means to significantly INCREASE the value of business assets, especially the importance of developing valuable intellectual property assets.
No serious business owner can ignore the SIGNIFICANT value of branding, trademarks, copyrights, and patents for their business growth and the total valuation of their company.
I greatly enjoy helping business owners TO INNOVATE THEIR BUSINESSES so that they can "fall in love" with their business again. It's easy to "fall out of love" when you lose your inspiration. I understand the natural dynamics of operating a business. The truth is that you have to keep investing in your business in order for it to grow.
The most significant limitation for a business is usually the business owner. During my business consulting process, I invest a significant portion in educating the business owner about DIFFERENT OPTIONS that can be leveraged to grow their business.
Overcommitting to the "wrong" path is a common situation. Instead of banging the wrong walls, why not trying PIVOTING into a more profitable & purposeful path?
PURPOSE + PROFIT = GROWTH POTENTIAL
I firmly believe that every business owner desires to create a business that aligns authentically to who they are as a person and a business owner. This is the only way I know of setting the foundation for a brand that brings JOY to the brand owner, the brand employees, and the brand customers/clients. Complete alignment in POSITIVE ENERGY & POSITIVE PURPOSE is possible. We shouldn't have to choose.
(a) by crafting unique brand assets & impactful brand positioning strategies.
(b) by co-creating innovative products for your business.
What's holding you back?