Still on the fence whether trademarking of your brand assets makes great business sense?
Will the sun rise tomorrow?
What is your ROI?
The online space is getting more crowded each second. People are jockeying to create a business URL that corresponds to their business name or product or program.
Sometimes, people get ideas from YOUR BRAND, and they want to make “a slight variation” of it for their business.
One thing that we can agree on – IMITATION is NOT FLATTERY when it boils down your BUSINESS SUCCESS, which relates back to your DISTINCTIVE BRAND POWER!
When others are copying your brand, your brand assets become LESS DISTINCTIVE in the minds of your prospects.
Do you know the GROSS IMPACT of being copied by others (third parties)?
Yup. BRAND CONFUSION !!!
What is the impact of confusion on YOUR BIZ REPUTATION?
Well, it’s increasingly probable that people might falsely believe that these businesses (looking or sounding similar) are owned by the SAME entity or person.
How does this PROBABILITY make you feel? Not good.
UGLY TRUTH: Bad reviews directed at the “other knock off business” is likely to be misinterpreted by CONFUSED PROSPECTS as referring to YOUR BUSINESS. Tough consequences.
What do you think the impact of CONFUSION is on YOUR BIZ PROFITS?
If you don’t have TRADEMARK PROTECTION, then you can’t LEGALLY force the second user of a brand (similar to YOUR BRAND) to STOP USING YOUR BRAND.
==> NO POWER to stop copiers, if you have NO TRADEMARK rights!
Regret is PAINFUL and EXPENSIVE medicine.
LEGALLY PROTECT your BRAND for LONGTERM SUCCESS!
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Loree J. Kim, PhD, JD, Esq.
USPTO-Registered Patent & Trademark Attorney
Branding & Innovation Strategist for Ambitious Enterprises™️ FLEX IP Counsel, PLLC